Contribution from Subject Matter Experts (SME), Leadership

Social Media Thought Leadership

socialmedia, howto, ceo, mentoring, ceoforum

Did you know that content shared by the owner of a business receives 8x MORE engagement than content shared by a business social media account? There has been a significant shift in the way a business communicates with their customers online. It’s time for you to change your mindset, and think about social media as part of your “customer experience” journey. What does the phrase “social media” mean to you? Does it mean a way to connect with friends and family, or is it just another phrased used to define the route to market a business online? Let’s take the first word; social. The meaning of this word is often forgotten when people talk about social media and the idea of delivering a social experience. Just like Scott Cook said; “A brand is no longer what we tell the customer it is. It is what customers tell each other it…

Contribution from Subject Matter Experts (SME), My Professional Growth

Social Media Thought Leadership As A CEO

social-media-ceo

Did you know that content shared by the owner of a business receives 8x MORE engagement than content shared by a business social media account? There has been a significant shift in the way a business communicates with their customers online. It’s time for you to change your mindset, and think about social media as part of your “customer experience” journey. What does the phrase “social media” mean to you? Does it mean a way to connect with friends and family, or is it just another phrased used to define the route to market a business online? Let’s take the first word; social. The meaning of this word is often forgotten when people talk about social media and the idea of delivering a social experience. Just like Scott Cook said; “A brand is no longer what we tell the customer it is. It is what customers tell each other it…